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"Great graphic design should not cost you much. It should save you a great deal..." J Bohm What is the real cost to your business if the flyers or brochures that you designed in-house get thrown in the bin by potential clients? Or maybe your local printer offers to include design for free if you print your marketing literature through them. When considering graphic designers in Brisbane it's worth asking yourself, what is the cost of free design? Ugly design work gets thrown away or ignored, regardless of how nice the printing is. And no matter how cheaply it was produced, if it misses the objective it was wasted and therefore a costly mistake. A compelling design and style that screams READ ME! is invaluable. Your print material or design work is then kept and used long after the free design that the local printer offers has been discarded. Clients should not have to interpret your objective or wade through design fluff in order to be motivated to act by marketing material. Your message needs to overlay on a simple, uncluttered background that makes the message compelling. As a marketing company in Redcliffe we have some strong opinions about achieving success. Design principles that work on TV almost never work for print. Many companies make the mistake of starting a campaign from designs made for electronic media and then working their way down the ladder to print. A great print design will often work well on TV. The reverse is not always true. An effective advertising campaign should start with a sensational theme that permeates every communication device. The font style, the graphics, the layout of each piece of marketing weaponry should fit together seamlessly and reproduce perfectly for the medium it is presented on. |
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